Below you will find a list of all the SEO tools I use on a regular basis. Whether you are an SEO expert or just starting out, these tools can take your SEO to the next level.
Overall SEO Performance
- Website Traffic Stats: Google Analytics
- Crawler Access, Search Queries, Links, and more: Google Webmaster Tools
Keyword Tracking
- SEOmoz’s Campaign Manager: SEOmoz PRO ($99/mo, Offers Free 30-day trial )
- Link-Assitant’s Rank Tracking Tool: Rank Tracker ($99)
Keywords Research
- Keyword Search Volume: Google AdWords Keyword Tool
- Keyword Competition: SEOmoz Keyword Difficulty Tool (requires PRO account)
Link Data
- Backlink Analysis Tool: Open Site Explorer
- Daily Backlink Discovery: Majestic SEO – Backlink History Tool
Toolbars
Website Crawlers
- Free, fast, simple crawler: Xenu’s Link Sleuth
- More features than Xenu: Screaming Frog (Crawls 500 URLs for free or $100/yr for unlimited)
Misc
- Check how a page looks in the SERPs: Snippet Optimization Tool
- Redirect Checker: Internet Officer’s URL Redirect Checker
- How the search engines view your site: SEO Browser
- Search Volume Patterns: Google Insights
- Test load time: Pingdom’s Speed Tester
